Sweepstakes, Contests & Game Promotions

Navigating the legal complexities of Sweepstakes and Contests can be a daunting task… but it doesn’t have to be.

Our Promotions Team brings decades of specialized expertise in end-to-end Promotions Management, covering strategic planning, rigorous legal compliance, seamless administration, and expert fulfillment.

At Mercury, our business is providing Security—ensuring every promotion you execute with us is meticulously structured to:

• Be Legally Compliant: Backed by experienced promotion marketing legal counsel, we navigate complex federal, state, and foreign statutes, develop precise Official Rules, handle state registrations and bonding, and provide client indemnification to protect your brand from liabilities.
• Deliver a Positive Participant Experience: From winner verification to prize procurement and our in-house warehouse fulfillment services, we ensure every interaction fosters lasting goodwill for your company or brand.

Whether running sweepstakes, contests, instant-win games, we handle the details so you can execute your campaigns with absolute confidence and free up your time so you can focus on engaging with your customers.

THE MERCURY Difference

We Sell Security

Our business is providing the necessary security to ensure every promotion you execute with us is properly structured to be legally compliant and provide a positive consumer experience fostering goodwill for your company or brand.

Trusted Partner

By partnering with Mercury, you’ll join forces with a team that is as invested in your campaign’s success as you are – a team trusted by some of the largest companies in the world.

Your Single Source

Our Promotions Team has many years of experience in complete promotions management, legal, promotion administration and fulfillment for all types of sweepstakes, contests, games or other incentive programs.

Service Capabilities

Mercury has executed thousands of Promotions for all types of Consumer and Trade applications: Digital, Social, Direct Mail, In-Store, In-pack/On-pack and Events. Utilizing one or all of our suite of Promotion Services results in time and cost efficiencies, backed by proven processes:

Promotion concept review and strategic consultation
Prizing recommendations including structure, merchandise or travel
Online and offline tactic recommendations
Coordinate and manage digital technology builds and/or print production
Official Rules development by experienced Promotion Law attorney
Promotion Law attorney legal review of promotion communications/advertising collateral (copy for web, social or other media; packaging; POS, etc.)
State bonding & registrations
Winner randomization and selection
Prepare Affidavits of Eligibility/Compliance & Publicity Release
Prepare and file federal IRS 1099s
Odds calculation, secure game piece seeding and verification
Prize Indemnity insurance for special promotions and high-value prizes
Legal review of social media posts
Winner background security checks
High security storage of prize items
Alternate/mail-in entry set-up, receiving and data entry
Assistance with Contest entry review and eligibility
Randomized winner selection
Official winner notifications and verification
Toll-free Customer Service and dedicated follow-up to secure winner documentation
Our in-house warehouse facility can receive, store, kit pack and ship prizes direct to winners
As a fully licensed and accredited distributor, we source and procure prize items at the lowest available cost: Merchandise, Gift Cards/eCertificates, or Custom items
Full-service trip prize fulfillment provides individualized trip itinerary coordination with winners and booking of all travel arrangements

Mercury is a single-source solution.

From promotions management to legal to fulfillment, we’ve got you covered.